Friday, December 31, 2010

Meet Your Type - A Field Guide to Love and Typography

Check out this wonderful and light-hearted guide to typography. Page and pages of beautiful imagery and information about fonts and type faces. Font Shop.

Wednesday, November 17, 2010

Design your own website for free

While there are a number of sites offering individuals and businesses a “free website,” Webs.com has one of the easiest user interfaces that I’ve found.  They offer a wide variety of templates, and it’s a breeze to customize many pages. To try it out for myself, I started a Pencil Drawings and Sketches site. I was amazed at how little time it took to create pages! The service is entirely free, though you will have a bit of advertising on a free site. To eliminate the ads, you can sign up for one of their Premium Packages, which are extremely reasonable!

Thursday, November 4, 2010

New website for Oceanside Development and Construction, Inc.

I have just launched a brand new website design for Oceanside Development and Construction in southeast Florida. Oceanside Development and Construction, Inc. provides licensed General Contractor Services in the south Florida Counties of Palm Beach, Broward County and Miami Dade County.

Specializing in Owner Representation, Oceanside Development has the ability to handle all aspects of the construction process, leaving the clients free to run their own businesses. As a measure of their commitment to the clients’ goals, they proactively communicate any decisions regarding budget, scope or scheduling changes in a timely, efficient manner to all project consultants and subcontractors. Their integrated approach to the communications process allows for smooth project flow and client peace of mind.

If you would like more information about Websites that Work and Affordable Websites with SEO, please contact Kelli Swan at Cygnet Graphics Ltd!

Wednesday, September 8, 2010

Best Business Advice Yet - Follow Your Gut!

This is one of the best articles I've seen on business success. I am sharing it here on my blog as I think the message is so important. We can read books by "gurus", take courses, go to seminars, and so on until we are blue in the face. But at the end of the day - deep down you know your own truth and path!

“Are You Cheating on Yourself?” Blog post by Zeke Camusio

Monday, August 30, 2010

New website featuring Black and White notecards

In anticipation of expanding my inventory, I now have a new website featuring my selection of black and white notecards. BlackandWhiteNotecards.com is now live! Current inventory features horse note cards and dog note cards, along with pet sympathy note cards and Canton, Ohio notes. Future greeting cards will include cats, cat sympathy, landmarks, and many other themes!

Saturday, June 26, 2010

Two New Horse Theme Logo Designs


I recently completed two new horse-themed logo designs. One is for an upcoming online store that will feature Horse Lover Products to benefit equine rescue causes, The HorseLove Store.

The Other Logo is for River Highlands Farm in VT. My eternal gratitude for having such wonderful clients with which to work!  :-)

Tuesday, May 18, 2010

New Website for Artist Michele Hundt


My latest website design is now live! MicheleHundt.com is the website for the Original Abstract Paintings of Artist Michele Hundt. Michele's paintings feature abstract figurative images, yoga paintings in the theme of Namaste, and abstract equine artwork. Her work is also now represented by the Artists Haven Gallery of Ft. Lauderdale, FL.

Tuesday, March 16, 2010

New Website for Welsh Stallions at Sunset Farm in Ohio

My most recent website design is now live! WelshStallions.net  is the website for the Sunset Farm Welsh Breeding Stallions. Owners Jeff and Prudy Grossenbacher have been a delight to work with - and of course they are horse-lovers too!

Jeff also devotes a great deal of time to the Ohio Welsh Pony Association, which hosts another website I recently created.

The OWPA sponsors several horse shows each year. So if you are interested in Welsh Ponies - make sure to check them out!

Thursday, March 11, 2010

New Website for Ohio Welsh Pony Association

My most recent website design is now live! OhioWelsh.com is the website for the Ohio Welsh Pony Association. These folks have been a delight to work with - and of course horse-lovers too!

Two show bills have yet to be added to the site, and a photo gallery is coming soon!

The OWPA sponsors several horse shows each year. So if you are interested in Welsh Ponies - make sure to check them out!

Thursday, March 4, 2010

List of Open Source Tools for Graphic Designers

Are you looking for some awesome open source Graphic Design tools?  I recently discovered one of the best lists I've ever seen compiled on the internet. Amy Cook has pulled together resources for handling image editing, pdf documents, websites and other areas of interest to graphic designers. Her article, 70 Awesome Open Source Tools for Graphic Designers, is a great resource! Make sure to bookmark it for future reference.


Amy Cook comes from a background in print journalism and has enjoyed the move from the print world to freelance online writing. Her work days at Graphic Design Degrees are spent researching current articles and creating new ideas for articles so as to keep the growing readers entertained and informed. When she’s not on the job, Amy loves entertaining, college sports, and volunteering.

Tuesday, February 9, 2010

Marketing Idea: Print your logo or image on the floor!

Have you ever thought of printing your logo or marketing photos right on the FLOOR? How about on your counter tops? Talk about shock appeal! And a certain conversation piece for home or residential use.

Check out Image Mats. This is really cool stuff - with lots of potential. Your design images, photos, or logos can be printed on floor mats, counter tops and more. I recently spoke with Mark Gross, the owner of Image Mats, and was really impressed with the technology/approach described...

Seven Tips on Growing Your Business with Facebook

I just found some more wonderful ideas for growing your business with Facebook. Check out this blog post by Zeke Camusio: Facebook Marketing: 7 Ways to Use Facebook to Grow Your Business.

Sunday, February 7, 2010

When is a Logo a "Great" Logo?

Most people are familiar with the FedEx logo.

But how many of you have noticed the hidden arrow?

Monday, January 25, 2010

New Logo Design for Dressage Horse Training Facility



My latest logo design has been delivered and it is a hit!  This logo is for a California Dressage Training facility. Their website will be ready soon -- and then this will become a hotlink to their site!

Monday, January 18, 2010

How to Get Fans for Your Facebook Fan Page

Once you have your facebook fan page set up, how do you get people to find you and become fans?

The easiest way to start is to click the "Suggest to Friends" link under the ID image on your fan page. You can let some or all of your personal friends know about your fan page and they can then choose to become a “fan.” Each time someone chooses to become a fan of your page, that shows up as an update in their facebook feed. Then, friends of that person may also check out your page and choose to become a fan. And so on. This is what is meant by viral marketing. It spreads on its own!

If you have a website, make sure to add a link to your fan page so that visitors to your site know you have a page. This approach applies to your other web venues as well. If you have a blog, a LinkedIn account, or any other platform that allows you to add your web urls, make sure top update them with your facebook page url. If you use Twitter make sure to create some tweets about the page with an active link.

You can also add your facebook page url to your signature on your email messages (right under the website address which I'm sure is already there!)

In addition, Facebook has an advertising program. Much like Google adwords, you can set up a campaign and run ads that fit within a specified budget. Tell a little about your business in the ad - and provide a link to your facebook page.

If you have a young facebook page you've probably noticed that the url is quite cumbersome. Once you have 25 fans on your facebook page, you can apply for what is known as a “vanity url.” With this special page address you can have a nifty location such as www.facebook.com/yourbusinessname instead of the long, complicated automatic url generated by facebook when you created the page.

To obtain your special url, first log into your facebook account. Then go to: http://www.facebook.com/username/

You'll notice you have the option to set custom user name for your personal account, as well as your fan page. Make sure to think carefully before deciding as you can’t change the name later.

Other helpful articles on Facebook Fan Pages:

Saturday, January 16, 2010

How to Link Your Blog to Your Facebook Fan Page

One of the great advantages of having a facebook fan page for your business is that you can link your blog to it. Then every time you create a blog post, it will show up shortly thereafter in your facebook page feed! This is a great timesaver if you don’t have a lot of time to manage multiple social platforms.

Once you have the Facebook page set up, you can link your blog to it. Here’s how:

  1. Login into your facebook account and go to your fan page.
  2. Click on the “Notes” tab in the upper right corner of the tabs menu under your business name (you may have to click the + sign to see the notes option).
  3. In the upper right corner - click the “Write a new note” button.
  4. A “Notes Settings” box should appear on the upper right side of the page. If not, click on the little Notes Icon on the far upper right hand side of page (I know - it’s like doing the same thing twice!)
  5. Once you see that “Notes Settings” box, you’ll see the option to “Import a Blog” just underneath. Click that link.
  6. Enter the url of your blog into the appropriate area.
  7. Check the little box promising that your are “legal,” and then click “Start Importing.”
  8. On the next page you will see a button to “Confirm Import.” Click that button.

Your blog should now be linked to your fan page! Blog posts will appear automatically on the fan page now. Sometimes it takes several hours for the blog posts to appear - it depends on the facebook’s mood of the day.


Other helpful articles on Facebook Fan Pages:

Friday, January 15, 2010

How to Create a Facebook Fan Page

If you already have a personal Facebook account, you qualify to create a facebook page for your business. To create the “business page” you need to have the personal account set up first. The page is linked to your personal account from a log-in perspective, but does not include the friends and other connections you have made on your personal page. Thus, the page can be used to promote your business concerns, and your personal account can be kept separate. Technically, it is a violation of facebook Terms of Service to use a personal account for business, so if biz is your goal, you will want to create a facebook page.

To create a FaceBook page for your business:

  1. Login to your personal facebook account
  2. Go to: http://www.facebook.com/pages/create.php
  3. Select your business category type from the radio button selections, and then choose the appropriate subcategory from the dropdown menu
  4. Enter your business name in the “Name of Page” area
  5. Enter the security text, click enter, and your page will be created!
  6. Important: On the next page you will see your basic facebook page. It is a good idea to bookmark the url of this page. Also, click on the “Become a Fan” button so you can become the first fan of your own page.  Believe it or not, these two things will help you find the page link later, as facebook doesn’t make finding it self-evident from your personal profile page.
  7. You can now upload an image to use for your business ID, just like you used an image for your personal ID. Also - you’ll want to update the Info section with your business name, address, and website.  You can add further information about your business and hours of operation as well if you like.
You are now ready to start posting and gathering fans!


Other helpful articles on Facebook Fan Pages:


    Thursday, January 14, 2010

    Google may be personalizing your web searches

    Many people may not know that Google is capable of refining your search results, based upon your previous search history. And this feature is enabled as soon as you sign up for a Gmail account or any other Google-based service.

    Personalized search means that Google is trying to find for you the links which most aptly fit your search criteria, based on what it has learned about you through your past search behavior. This can be very helpful and may narrow your web-hunting time down significantly.

    However, if you are a web master or web marketer, you may not want a personalized search return. You may want to know what the “rest of the world” would likely find if they are looking for particular search terms. This is especially true if you are working in hotly competitive keyword markets.

    If you don’t want Google to use personalized search, you have one of two options. The easiest thing to do is just switch to another browser - one where you are not logged into Google. That way you can see the more generic search returns.

    If you want to turn off the personalized search on your Google account, you can log into your Web Search History and disable it. You will find the Google Web History link in the upper right corner of the page - next to your gmail address. Once you clear the history, the personalized search will be ”Paused.” You can always “Resume” it at a later date.

    Happy Searching!

    New Pencil Drawing and Art Website for KelliSwan.com


    Some of you might remember that I got onto an iWeb kick last summer and designed several new websites. And while I had a lot of fun, as iWeb has some great templates & features, I have found since then that the sites are a bit code heavy and slow to load.  I also was not terribly impressed with the results on search engines.

    In the past I have primarily designed static, html websites with Dreamweaver. (My iWeb journey was more of a side excursion!)  Last year I began researching options for CMS (content management systems) so that I could incorporate a database of products into the site design. Recently, I delved into the world of WordPress and have now become an enthusiastic WP convert! I have completely re-designed my kelliswan.com site. This was a great experience, and I am thrilled with the many themes, plugins and widget options. I discovered plugins for SEO, Analytics, Stats, Sitemap and more. And I'm happy to report that the new site is already showing improved results on Google, Bing and Yahoo.

    This new pencil drawings site sports an entirely different shopping cart system than my primary horse and dog pencil drawings site. It will be interesting to see how the site performs in the coming months and I look forward to customers comments!