Monday, January 25, 2010

New Logo Design for Dressage Horse Training Facility



My latest logo design has been delivered and it is a hit!  This logo is for a California Dressage Training facility. Their website will be ready soon -- and then this will become a hotlink to their site!

Monday, January 18, 2010

How to Get Fans for Your Facebook Fan Page

Once you have your facebook fan page set up, how do you get people to find you and become fans?

The easiest way to start is to click the "Suggest to Friends" link under the ID image on your fan page. You can let some or all of your personal friends know about your fan page and they can then choose to become a “fan.” Each time someone chooses to become a fan of your page, that shows up as an update in their facebook feed. Then, friends of that person may also check out your page and choose to become a fan. And so on. This is what is meant by viral marketing. It spreads on its own!

If you have a website, make sure to add a link to your fan page so that visitors to your site know you have a page. This approach applies to your other web venues as well. If you have a blog, a LinkedIn account, or any other platform that allows you to add your web urls, make sure top update them with your facebook page url. If you use Twitter make sure to create some tweets about the page with an active link.

You can also add your facebook page url to your signature on your email messages (right under the website address which I'm sure is already there!)

In addition, Facebook has an advertising program. Much like Google adwords, you can set up a campaign and run ads that fit within a specified budget. Tell a little about your business in the ad - and provide a link to your facebook page.

If you have a young facebook page you've probably noticed that the url is quite cumbersome. Once you have 25 fans on your facebook page, you can apply for what is known as a “vanity url.” With this special page address you can have a nifty location such as www.facebook.com/yourbusinessname instead of the long, complicated automatic url generated by facebook when you created the page.

To obtain your special url, first log into your facebook account. Then go to: http://www.facebook.com/username/

You'll notice you have the option to set custom user name for your personal account, as well as your fan page. Make sure to think carefully before deciding as you can’t change the name later.

Other helpful articles on Facebook Fan Pages:

Saturday, January 16, 2010

How to Link Your Blog to Your Facebook Fan Page

One of the great advantages of having a facebook fan page for your business is that you can link your blog to it. Then every time you create a blog post, it will show up shortly thereafter in your facebook page feed! This is a great timesaver if you don’t have a lot of time to manage multiple social platforms.

Once you have the Facebook page set up, you can link your blog to it. Here’s how:

  1. Login into your facebook account and go to your fan page.
  2. Click on the “Notes” tab in the upper right corner of the tabs menu under your business name (you may have to click the + sign to see the notes option).
  3. In the upper right corner - click the “Write a new note” button.
  4. A “Notes Settings” box should appear on the upper right side of the page. If not, click on the little Notes Icon on the far upper right hand side of page (I know - it’s like doing the same thing twice!)
  5. Once you see that “Notes Settings” box, you’ll see the option to “Import a Blog” just underneath. Click that link.
  6. Enter the url of your blog into the appropriate area.
  7. Check the little box promising that your are “legal,” and then click “Start Importing.”
  8. On the next page you will see a button to “Confirm Import.” Click that button.

Your blog should now be linked to your fan page! Blog posts will appear automatically on the fan page now. Sometimes it takes several hours for the blog posts to appear - it depends on the facebook’s mood of the day.


Other helpful articles on Facebook Fan Pages:

Friday, January 15, 2010

How to Create a Facebook Fan Page

If you already have a personal Facebook account, you qualify to create a facebook page for your business. To create the “business page” you need to have the personal account set up first. The page is linked to your personal account from a log-in perspective, but does not include the friends and other connections you have made on your personal page. Thus, the page can be used to promote your business concerns, and your personal account can be kept separate. Technically, it is a violation of facebook Terms of Service to use a personal account for business, so if biz is your goal, you will want to create a facebook page.

To create a FaceBook page for your business:

  1. Login to your personal facebook account
  2. Go to: http://www.facebook.com/pages/create.php
  3. Select your business category type from the radio button selections, and then choose the appropriate subcategory from the dropdown menu
  4. Enter your business name in the “Name of Page” area
  5. Enter the security text, click enter, and your page will be created!
  6. Important: On the next page you will see your basic facebook page. It is a good idea to bookmark the url of this page. Also, click on the “Become a Fan” button so you can become the first fan of your own page.  Believe it or not, these two things will help you find the page link later, as facebook doesn’t make finding it self-evident from your personal profile page.
  7. You can now upload an image to use for your business ID, just like you used an image for your personal ID. Also - you’ll want to update the Info section with your business name, address, and website.  You can add further information about your business and hours of operation as well if you like.
You are now ready to start posting and gathering fans!


Other helpful articles on Facebook Fan Pages:


    Thursday, January 14, 2010

    Google may be personalizing your web searches

    Many people may not know that Google is capable of refining your search results, based upon your previous search history. And this feature is enabled as soon as you sign up for a Gmail account or any other Google-based service.

    Personalized search means that Google is trying to find for you the links which most aptly fit your search criteria, based on what it has learned about you through your past search behavior. This can be very helpful and may narrow your web-hunting time down significantly.

    However, if you are a web master or web marketer, you may not want a personalized search return. You may want to know what the “rest of the world” would likely find if they are looking for particular search terms. This is especially true if you are working in hotly competitive keyword markets.

    If you don’t want Google to use personalized search, you have one of two options. The easiest thing to do is just switch to another browser - one where you are not logged into Google. That way you can see the more generic search returns.

    If you want to turn off the personalized search on your Google account, you can log into your Web Search History and disable it. You will find the Google Web History link in the upper right corner of the page - next to your gmail address. Once you clear the history, the personalized search will be ”Paused.” You can always “Resume” it at a later date.

    Happy Searching!

    New Pencil Drawing and Art Website for KelliSwan.com


    Some of you might remember that I got onto an iWeb kick last summer and designed several new websites. And while I had a lot of fun, as iWeb has some great templates & features, I have found since then that the sites are a bit code heavy and slow to load.  I also was not terribly impressed with the results on search engines.

    In the past I have primarily designed static, html websites with Dreamweaver. (My iWeb journey was more of a side excursion!)  Last year I began researching options for CMS (content management systems) so that I could incorporate a database of products into the site design. Recently, I delved into the world of WordPress and have now become an enthusiastic WP convert! I have completely re-designed my kelliswan.com site. This was a great experience, and I am thrilled with the many themes, plugins and widget options. I discovered plugins for SEO, Analytics, Stats, Sitemap and more. And I'm happy to report that the new site is already showing improved results on Google, Bing and Yahoo.

    This new pencil drawings site sports an entirely different shopping cart system than my primary horse and dog pencil drawings site. It will be interesting to see how the site performs in the coming months and I look forward to customers comments!